E-commerce Ux/Ui
I was initially contracted out to help on creating a simple re-skin of Belkins current site as well as create digital marketing campaigns. My tasks quickly turned to include consulting on Belkins full e-commerce re-design and working with their UX team on a variety of mobile app projects.
Challenges Faced
Aesthetically, Belkin requested a homepage that would accommodate an array of different marketing campaigns and product information. Experientially, an emphasis on support information and a better product discovery and overview Ui was needed.
Strategies Employed
A dynamic matrix of kicker spaces were created for everything below the main promotion area while always maintaining a firm grid structure.
Emphasis on improving product detail pages and a faceted search engine for support was also a priority. In addition, all of the marketing work seen on these pages was done by me.
