Ux/Ui Research & Design
The Happiness Wage aims to provide a highly transparent view into the process and economics of building a fashion line. In each step of the creation of her new line Abigail Glaum will provide insights as to the ideal process a single designer can hope to follow to find both financial success and peace of mind.
Challenges Faced
Phase one of the UX process demanded that we understand what type of consumer will be interested in following the in-depth process Abigail wishes to provide during her crowdfunding campaign. Once we felt as though we had understood our user, Phase one of the UI experience is to create an engaging online presence to introduce the public to the project.
Strategies Employed
Our first step was to create a persona that would help us understand our users goals and interests. We then worked on a Journey Map that helped us understand the phases of the project and how to approach them. Currently we are working on the first phase "Pitch & Provoke" where we will peak our users interest and begin to engage them with social media posts. The next four phases of the project will follow.
Personas
Insights were initially gained from a group of Abigails current and past customers as well as a collection of her peers. From there we focused on building out a demographic who we best felt fit our goals.
Journey Mapping
The journey map has evolved as we have discovered both how much social media will play in the project as well as the ongoing process of crowdfunding the project.
Phase 1 Visual Design
Design for this phase of the web-site is currently WIP. We know we want the page to be novel and engaging. The site will utilize a side scrolling interaction to reinforce a "timeline" metaphor. Sections two and four of the initial presentation will be full frame videos showing insights into the garment design process. Certain graphic elements will either animate or remain fixed during scrolling. Below are desktop and iPad (portrait format) examples. The design will also be mobile friendly.
Other work
